Advertising, training fairs, free tuition: How one state is trying to get more men into college

In Benzonia, Michigan, efforts are underway to encourage men to pursue higher education. A local group, BEST Benzie County, is working to support education and build a college-going culture. The group's leader, Maggie Bacon, has been trying to reach working-age adult men in the area. She has used creative methods to spread the word about education and training opportunities. Further details about these efforts and the goals of BEST Benzie County are available from the source. The group is part of a statewide network, and its work is aimed at addressing a shortage of skilled workers in Michigan.