By Akili King ·Updated April 13, 2026 < /> Getting your Trinity Audio player ready… It’s Cardi B’s season. We don’t make the rules.
In the middle of her Little Miss Drama world tour, and ahead of her Essence Festival performance this July, Cardi B is finally dropping her highly anticipated Grow-Good haircare line tomorrow.
The line itself consists of six products with standout ingredients like coconut oil, avocado oil, castor oil, banana peel extract, and mango seed butter. Specifically, she’s starting with two sets of shampoos and conditioners: Wash Cycle & Soft Serve, Wash Cycle+ and Soft Serve+—all with the goal of repairing hair damage. Lastly, Get Rich is a hydrating hair mask, while the Everything Serum has do-it-all hydration. As for Cardi’s favorite from her brand thus far? “It still hasn’t even launched yet,” the singer tells ESSENCE leading up to the launch.
But, what she can share is her current hair care routine. “I start with taking out all my braids,” she says. “I recently added hair steaming, too. It makes such a difference with a mask,” Cardi adds. “It’s like your mask—but on steroids.” Noted, queen.
And although it constantly seems like there is a new celebrity beauty launch, Cardi’s comes from a place of true trial and error. One many of us know all too well: mixing ingredients in our own kitchens to get the perfect hair formula. For her in particular, that included ingredients—some of which, naturally, show up in Grow-Good—like banana, avocado, egg, and more.
Not only this, she was simply inspired by her fans. “I used to show how I’d do my hair online and they would ask me for my hair mask recipe and my hair regimen,” she says. “I was just doing my social media content like I always do. And people actually ran with my stuff. And I got so many good reviews,” she says. “So, I was like, ‘you know what? I’m about to really get into it.’”
When it comes to the name of the brand itself, Cardi’s goal is to push back on the concept of “good hair.” “To me, good hair is healthy hair,” she shares. “At the end of the day, my hair is really hard to maintain. But it looks healthy. It feels healthy. It’s not even about length.”
Next up, Cardi is equally as excited as we are for her Essence Festival performance. “I have a lot of fans down there,” she shares. “I am always ready and down to go to Louisiana. I must say, they have the best food in the world,” she says. “I’ve never done Essence Fest before. But I’m going to bring it. I’m going to show y’all.”
TOPICS: cardi b celebrity beauty brands Grow-Good BeautyThe post Cardi B’s Grow-Good Is Here To Help You Reach Your ‘Healthy Hair’ Goals appeared first on Essence.