How Jela Lanier Turned Normal Culture Into A Miami Swim Week Mainstay

A local brand is celebrating a milestone. Normal Culture has been part of Miami Swim Week for 10 years. The company's founder has been looking back on the journey so far. Her background is not in fashion, but rather in business and accounting. Further details about Normal Culture and its founder are available from local sources, including information about how the brand got started and what inspired its growth.