By Okla Jones ·Updated March 4, 2026 < /> Getting your Trinity Audio player ready… J.I.D. has had one hell of a year, already. In the aftermath of his critically-acclaimed fourth studio release God Does Like Ugly, the Atlanta rapper received two Grammy nominations at February’s ceremony, and just embarked on a world tour in support of the album. His current level of success is the result of long hours in the studio, and an unwavering dedication to his craft. Now, he has reached another milestone. It’s a bit nostalgic for most of us, and it’s an achievement that would make the inner child in us all extremely proud.
In a new collaboration, J.I.D. partnered with Kellogg’s Frosted Flakes to create a brand new jingle for the cereal brand titled “HEY TONY!” It’s an upbeat anthem that aims to inspire today’s youth by highlighting perseverance, following one’s dreams, and the importance of being “great.” (Make sure you say the word in your best Tony the Tiger voice, it gives it an added effect.) J.I.D., a working musician whose schedule is busier than most, said that this partnership with Frosted Flakes felt right from the very beginning.
“It was easy and organic, because we all grew up eating Frosted Flakes,” he said. “I even loved the opportunity to put the Hip-Hop twist on [the song]; it gives a different meaning to it, and a different visual to it. So, when the opportunity presented itself, I didn’t even second guess it.” As far as the creation of the song, J.I.D. explained that he “pulled from childhood memories,” which helped to reflect the motivational energy of Tony the Tiger, along with the mood boost the Kellogg’s Frosted Flakes cereal provides.
The new song launch was paired with limited-edition Kellogg’s Frosted Flakes, Tony the Tiger and J.I.D “Day Ones” merchandise and a Kellogg’s Frosted Flakes “Day Ones” box with featuring the East Atlanta native on the front, illustrated exclusively for this collectible drop. The dream of so many children is to see themselves on a cereal box. Athletes like Michael Jordan, Muhammad Ali, Serena Williams, Simone Biles, and a short list of others, have achieved this feat, so naturally, it was an honor for J.I.D. to say that he’s done the same.
“That was hard—it’s something you can’t even really draw up,” the Never Story rapper said. “As you progress through whatever field you’re in; whether it’s sports, arts, or whatever, you can think of it, will this ever really happen? So when the opportunity presented itself, it was a dream in itself, and what made it even better was that it’s something that I align with. Breakfast is one of the most important meals of the day; the first thing that you put into your body. I work out in the morning, so anything that adds to a healthier life rel="tag">JID
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