Meet Cliff Vmir, The Hairstylist Behind Cardi B, And More

“In The Chair” spotlights the incredible hairstylists and makeup artists in our community who are giving us major inspiration. Each week, they discuss their personal beauty and career journeys, what they’ve […] The post Meet Cliff Vmir, The Hairstylist Behind Cardi B, And More appeared first on Esse...

Meet Cliff Vmir, The Hairstylist Behind Cardi B, And More
By India Espy-Jones ·Updated March 4, 2026 Getting your Trinity Audio player ready…

“In The Chair” spotlights the incredible hairstylists and makeup artists in our community who are giving us major inspiration. Each week, they discuss their personal beauty and career journeys, what they’ve learned from their clients, and their top glam tips. 

“As a child, hair was something I couldn’t go a day without thinking about,” celebrity hairstylist and founder of FEMMÉ hair care Cliff Vmir tells ESSENCE. “Even though it wasn’t something a young boy was ‘supposed’ to do at the time.” But, despite that, hair was his calling. He started off playing with Barbie doll hair and, by middle school, Vmir was charging his friends (and, sometimes even their parents) $30 to $45 dollars for a hairtarget="_blank"> View this post on Instagram

A post shared by Cliff Vmir (@cliffvmir)

His Favorite Hair>FEMME Silkening Mist—it’s viral and enhances straightening and curling with heat, giving a shiny, glass-like finish without oiliness. I also have a Liquid Glass Shampoo and Conditioner designed for natural hair and extensions. My line focuses on achieving silky shine without weighing hair down.”

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A post shared by Cliff Vmir (@cliffvmir)

His Top Tip For Healthy Hair:

“Protect the hair with braids under wigs, keep it trimmed, moisturize it—especially the ends, not just the roots—and focus on retaining length.”

A Hair Myth He Wants to Debunk:

“The myth that wigs pull your edges out. If applied correctly—glued in front of the hairline—your edges won’t come out. It depends on the stylist’s technique.”

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A post shared by Cliff Vmir (@cliffvmir)

What He’s Learned From His Clients:

“Professionalism matters. Clients still remember my professionalism from 2015. Also, many stylists do hair for quick money, but I genuinely love it.”

The Deeper Meaning Behind His Work:

“The crown is your head, and making someone’s crown beautiful can be emotional. The salon can feel like therapy—a safe place to vent, relax, and breathe.”

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A post shared by Cliff Vmir (@cliffvmir)

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The post Meet Cliff Vmir, The Hairstylist Behind Cardi B, And More appeared first on Essence.

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