Divya Mathur Holds One of Fashion’s Most Influential Jobs. Here’s How She Earned Consumers’ Trust.
When Divya Mathur’s team puts a brand no one has heard of on REVOLVE, it sells through at roughly 90 percent full price. In a crowded marketplace where the conventional response is to spend louder—bigger campaigns, more influencers, more reach—Mathur’s results suggest the opposite: In an attention e…