Coca-Cola Is Bringing Mario, Coi Leray, Destin Conrad, HBCUs And More To ESSENCE Festival 2026

Coca-Cola is returning to the ESSENCE Festival of Culture for its 31st consecutive year. The company is planning its largest festival activation to date, featuring musical performances and community-focused experiences. The event will take place in New Orleans from July 3-5. Performers will include Destin Conrad, Coi Leray, and Mario. The activation will also include HBCU programming and unite several Coca-Cola brands into one experience. Further details about the festival and Coca-Cola's plans are available from the source. The company has a long history of participating in the ESSENCE Festival of Culture, having learned from its experiences in New Orleans over the years.