Surge in Morning-After Pill Purchases as Women Prepare for Potential Reproductive Health Restrictions

Stores and online healthcare companies say that since Donald Trump won the election, online sales of emergency contraceptives like Plan B have gone through the roof in the U.S. Companies say that a lot more things are being bought as women get ready for possible policy changes that could make it harder for them to get reproductive health care.

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Monica Cepak, CEO of the telehealth company Wisp, talked about how women tend to stock up on goods. "When we put out multipacks of Plan B, orders went through the roof." "Multipacks now make up about 90% of emergency contraception sales," Cepak said.

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The day after the election, Winx Health's morning-after pill sales, Restart, went up by an astounding 315%. Winx Health is a new company that focuses on sexual health. Sales were 966% higher on Friday than in the days before the election. Cynthia Plotch, co-founder, said that women are buying things for their community and themselves. "Women are smart." Plotch said, "We didn't mean for our bodies to become political, but we're learning to take back control."

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People are rushing to get emergency contraception because they are afraid that Trump's second term will bring more rules. Long-acting birth control like IUDs is being asked about more often by doctors, who say that patients want to get procedures done before the new government takes office.

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Winx Health also got a lot of calls for its community-funded Restart Donation Bank, which lets people in need get free help. Plotch said, "Our fight goes on—to protect access and get more women into school."

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The spike in morning-after pill purchases reflects growing concern over potential policy shifts during Trump’s second term. As women anticipate possible restrictions on emergency contraception, many are taking proactive steps to safeguard their health. The rise in demand underscores the resilience and preparedness of women who are now more determined than ever to protect their reproductive rights.

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