Black Women Were Told Braiding Pain Was Normal. This Mother-Daughter Duo Built A Brand To Change That

In the local area, a common issue has been acknowledged among black women. Many have experienced or heard about the discomfort associated with wearing protective hairstyles. This includes the problem of an itchy scalp. The issue has been longstanding, with some considering the discomfort to be a normal part of styling their hair. However, a mother-daughter duo has taken steps to address this problem. They have built a brand aimed at changing the narrative around hair styling and discomfort. Further details about their brand and efforts are available from Essence, a local source. They provide more information on this initiative and its goals.